Campeonato Alagoano was crafted with a perfect blend of technical precision and creativity
The branding project for the Campeonato Alagoano was crafted with a perfect blend of technical precision and creativity, resulting in a visual identity that exudes sport and passion. Our initial challenge was to create a solid, enduring brand, breaking away from the tradition of annual redesigns. The goal was clear: to establish an identity synonymous with strength and consistency, reflecting the essence of Alagoas football.
We extended this robustness to every element of the visual identity, channeling the energy of the sport into engaging shapes, colors, and layouts. The brand’s tone of voice was updated to be more dynamic, vibrant, and aligned with the spirit of the game. This fostered an emotional connection with fans, turning every piece into an invitation to be part of the action. The result is a championship not just to watch but to truly live and feel.
